OMNIYAT's volume brand — ultra-luxury waterfront launches at Maritime City, Palm Jumeirah and Dubai Islands.
BEYOND is the volume-oriented sub-brand of OMNIYAT, the ultra-luxury Dubai developer behind The Lana, Vela and One at Palm Jumeirah; the BEYOND brand was launched in 2024.
The launch slate centres on a master-planned development at Dubai Maritime City and follow-on projects in Palm Jumeirah and Dubai Islands. The positioning is recognisably OMNIYAT — design-forward architecture, branded interiors, waterfront-only sites — but at larger building footprints and a slightly broader buyer pool than the parent brand’s bespoke towers.
For our clients, BEYOND is best treated as a derivative of the OMNIYAT track record: high entry price, strong design DNA, and exposure to the parent group’s hospitality partners on amenity programming.
“Where the city meets the sea.” — BEYOND, brand positioning
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